The A.I. Casino is a casino that takes into account how a patron who walks through the door of an integrated resort, or onto a casino bus, or is even driving down I-15 toward Vegas will affect every facet of the casino company's operations. It follows a customer before arrival, through his or her entire stay, then keeps tabs on them once they leave. From the moment of first contact, when the casino’s systems capture an IP Address, through capturing the social ID, to understanding the social activity, all the way through to the patron card sign up process so that the casino can understand gaming and commerce behavior. Today, more and more casino companies are referring to themselves as “entertainment companies” rather than gaming companies, because of the new reality of the gaming business; i.e., it is a multi-faceted, multi-offering business, and gambling is only one piece of a giant pie. Admittedly, a substantial economic piece of the pie, especially in places like Macau, but it’s not the entire property’s raison d'être.

The A.I. Retailer explains how marketers can utilize A.I. technology to both create more effective marketing campaigns as well as increase customer loyalty. Pearson shows companies how to avoid Adobe’s warning of not using industrial-age technology in the digital era. Pearson also reveals how to create a platform of technology that seamlessly integrates an EDW and real-time streaming data with social media content. Analytical models and neural nets can then be built on both commercial and open-source technology to better understand the customer, thereby strengthening the brand and, just as importantly, increasing ROI.

The A.I. Hotelier is a hotel that takes into account how a patron who walks through the door of a hotel resort, or onto a hotel bus, or is even driving down I-15 toward Vegas will affect every facet of the hotel's operations. It follows a customer before arrival, through his or her entire stay, then keeps tabs on them once they leave. From the moment of first contact, when the hote's systems capture an IP Address, through capturing the social ID, to understanding the social activity, all the way through to the patron card sign-up process so that the casino can understand gaming and commerce behavior. The A.I. Hotelier helps hotel executives ensure that every visitor to their property, no matter how big or how small, will so enjoy their experience that, once they leave, they will be only thinking one thing - how great it will be once they return.

The A.I. Sports Book explains this complex technology in simple to understand terms and then shows how sportsbook marketers can utilize the psychology of personalization with A.I. to both create more effective marketing campaigns as well as increase customer loyalty. Pearson shows companies how to avoid Adobe’s warning of not using industrial-age technology in the digital era. Pearson also reveals how to create a platform of technology that seamlessly integrates EDW and real-time streaming data with social media content. Analytical models and neural nets can then be built on both commercial and open-source technology to better understand the customer, thereby strengthening the brand and, just as importantly, increasing ROI. The A.I. Sports Book reveals how these and other technologies can help shape the customer journey. 

The A.I. Marketer explains this complex technology in simple to understand terms and then shows how marketers can utilize the psychology of personalization with A.I. to both create more effective marketing campaigns as well as increase customer loyalty. Pearson shows companies how to avoid Adobe’s warning of not using industrial-age technology in the digital era. Pearson also reveals how to create a platform of technology that seamlessly integrates EDW and real-time streaming data with social media content. Analytical models and neural nets can then be built on both commercial and open-source technology to better understand the customer, thereby strengthening the brand and, just as importantly, increasing ROI.