The advertising maven Dave Trott once professed “Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.” These are important words to keep in mind because it is getting harder and harder for brands to differentiate themselves from the competition. The marketing process has always been expensive and highly laborious. Anything that reduces cost and increases automation should help free up talent, which will help them focus on the most important thing in marketing today — creativity. Read