
A.I. Casino
The A.I. Casino is a casino that takes into account how a patron who walks through the door of an integrated resort, or onto a casino bus, or is even driving down I-15 toward Vegas will affect every facet of the casino company's operations. It follows a customer before arrival, through his or her entire stay, then keeps tabs on them once they leave. From the moment of first contact, when the casino’s systems capture an IP Address, through capturing the social ID, to understanding the social activity, all the way through to the patron card sign up process so that the casino can understand gaming and commerce behavior. Today, more and more casino companies are referring to themselves as “entertainment companies” rather than gaming companies, because of the new reality of the gaming business; i.e., it is a multi-faceted, multi-offering business, and gambling is only one piece of a giant pie. Admittedly, a substantial economic piece of the pie, especially in places like Macau, but it’s not the entire property’s raison d'être.